Marketing Ideas for Innkeepers

Some resources and information sources are made available here for Innkeepers
Here are the results of the year 2000 Internet Surveys.

During late summer we again invited Innkeepers who are using the Web as part of their marketing strategy to help separate fact from fiction, real from hype, data from anecdote and to share their experiences. They participated in the 4th annual Tracking Study - Innkeepers' Use of the Web. During that same time period we also conducted surveys amongst Guests to determine how they use the Web to find a B&B and what they think as regards to on-line availability and on-line reservations. Because of the depth and breath of the subjects covered we present the findings as a series of 4 articles.

  1. Overview of the results of the 2000 - Fourth Annual Innkeeper Tracking Study. -
    Click here to read Part 1
  2. What are the strategies that are paying off in higher Occupancy Rates? -
    Click here to read Part 2
  3. How are Innkeepers and Guests using On-line Availability/Reservation Tools? -
    Click here to read Part 3
  4. Listening to the Guest - Never mind what you think - What do Guests think? -
    Click here to read Part 4
    Here is a preview on the subject of on-line availability vs on-line reservations:
    On-Line Availability -YES - On-Line Reservations - NO.

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You can e-mail us at bandb@bbgetaways.com or find over 16,000 B&B's on-line at bbgetaways.com.

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