Marketing Ideas for Innkeepers

Some resources and information sources are made available here for Innkeepers
Here are the results of the year 2001 Internet Surveys.

During late summer we again invited Innkeepers who are using the Web as part of their marketing strategy to help separate fact from fiction, real from hype, data from anecdote and to share their experiences. They participated in the 5th annual Tracking Study - Innkeepers' Use of the Web. During that same time period we also conducted surveys amongst Guests to determine how they use the Web to find a B&B and what they think as regards to on-line availability and on-line reservations. Because of the depth and breath of the subjects covered we once again present the findings as a series articles. A short note on the methodology.

  1. Overview of the results of the 2001 - Fifth Annual Innkeeper Tracking Study. - After years of soaring, the growth of the Web as a source of business is flattening. -
    Click here to read Part 1
  2. Good News/Bad News -
    Click here to read Part 2
    Bad News first - The free ride on the Web is over
    Good News - There is an old partner who is re-emerging in importance
  3. Are commissions inevitable? What you need to do today if you don't want to pay commissions by 2003. -
    Click here to read Part 3

Make certain that you stay inn-formed!

Thanks for taking the time out of your busy schedule to look at this.
We welcome any feedback on sites that you think should be added to this list. Thanks!
You can e-mail us at bandb@bbgetaways.com or find over 16,000 B&B's on-line at bbgetaways.com.

If you have stayed at one of the B&B's listed on this site and would like to add your comments.
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Digital Direct Marketing, A Communications Agency.
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